Friday, October 26, 2012

Apple doesn't apologize after all

This post was updated on Nov. 2. Click here for the revised post.

We have a problem with the technical press in the United States: They're like a herd of sheep. One of the sheep will bleat out something that sounds reasonable and the most of the rest of the sheep will repeat and amplify the bleating. You need to understand that a lot of what pretends to be journalism in this country is just click bait: An attempt to get you lured in to read a story so that the publisher can make money on advertising.

One recent example is the kerfuffle over Maps in Apple's iOS 6. The technical press went wild but many users, including me, don't care. In addition, one source, not realizing that the new Maps requires a fraction of the data of the old Maps, falsely claimed that Apple users had almost stopped using the new Maps.

We have another case today. Search Google news for "Apple apology" and you will get almost 40,000 results. Many headlines are like this one from the Los Angeles Times: "Apple loses appeal, has to buy ads in Britain to apologize to Samsung."

So, today, Apple issued its statement to comply with the court order, and there's no apology to it. In fact, it is almost the opposite, including a quote from the judge that the Samsung devices are "not as cool" as the Apple ones.

Will the sheep admit they made a mistake? Don't count on it.

The trick here are to distinguish the sheepherders from the sheep. There are a few blogs that can separate the bleats from the facts. I will post later about these blogs.

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