Saturday, October 20, 2012

How NOT to start an Internet business

On the LinkedIn group Linked Dayton (registration required) I saw this discussion: "New Consultant directory online at: List for free!" Actually, this was the title; there really wasn't a discussion.

I was skeptical, so I checked it out. After entering some information, including selecting the United States of America from a list of every country in the world, I found no computer programmers listed for either Dayton or Cincinnati. My response to the group: "No computer programmers in Cincinnati, Ohio, USA. This is crap."

I received a private message from the person who posted (name withheld to protect the guilty) explaining that I needed to register as a consultant. My response: "Sorry, you can't just start with an empty database and expect people to fill it for you. You need to buy some lists and launch it with data already in it. People will try it once and, if they don't get useful information, will never try it again. ..."

In addition to putting some data in the database, he needs to reduce the scope to the U.S.A. at a maximum and reduce the number of categories from over 200 to a more reasonable number.

I'm sorry if I come across as rude or arrogant, but I really am trying to help this poor guy get a clue. Yes, I am a fan of Shark Tank, especially Mark Cuban. How did you guess?

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